What is InReality's mission?

InReality's mission is to tackle misinformation and fraud caused by AI-generated content, helping people and organisations distinguish what is real from what is not.

Does InReality detect fake content?

InReality does not detect fakes. Instead, it checks and signs real content at the point of capture, allowing that content to be independently verified by others later.

Do I need to download an app to use InReality?

No. InReality integrates into existing business processes — for example, when a customer uploads content to an insurer as part of a claim — without requiring a separate app download.

Does InReality use a blockchain?

No. InReality has a patented technology which does the signing and verifying of content. Learn more in our Resources - Blog.

InReality in News | Bring Authenticity To Your Stories

Gain complete clarity and confidence on the content you are broadcasting.

InReality sits at the point of ingestion when you receive content from photojournalists or your audience. Checking content and gently nudging the user to submit authentic content.

Your editorial team receives analysis of the content, a photo passport, telling you if the content is authentic.

By sitting at the point of ingestion, InReality knows when unauthentic content is uploaded.

By nudging the user to upload the original content, InReality provides the highest quality content to your editorial team.

After ingestion, the photo passport gives the full verification analysis. Where unauthentic content is ingested, we tell you the full story.

We know the full history of content is incredibly important. That's why we also provide an audit trail of the content and it's ingestion.

Your team can see exactly how it got to them and what has happened to it along the way.

Verified content, providing confidence and clarity, all in one.

InReality UI demo of news view audit trail

Build a trusted brand

Stand out as a trusted source in the age of a changing news landscape.

Verify content 90% faster

Investigations are exponentially quicker with InReality.

Open a new UGC channel

Receive trusted content directly from your audience.

Improve accuracy

From thinking to knowing content is real, broadcast with confidence

Easily integrated

Sits quietly in current ingestion, and production workflows.

01 Check ›

🔍

Step 01

Check

We sit at the point of ingestion ensuring you only receive real content.

News

When a viewer submits their content to you, the news organisation, we check its authenticity. We evaluate the source of the content and check its authenticity.

With InReality's SDKs there is no change to your existing viewer facing submission platform.

02 Sign ›

Step 02

Sign

We digitally sign the data, securing its authenticity.

News

Once submitted, content is cryptographically sealed. The metadata is signed.

This creates an audit chain of custody and edits from capture to publication — meeting the transparency standards demanded by press regulators and platform trust policies.

03 Verify ›

Step 03

Verify

The news team and future viewers can easily and confidently verify authenticity.

News

News teams can confirm within seconds whether a submitted image or video is authentic. Provenance metadata — device model, carrier, precise coordinates — is shown alongside a view of any edits made.

Once published, viewers can see the full provenance panel — source device, location, journalist credential, and publication chain.

Trust is no longer assumed; it is shown, building lasting audience confidence in every story.

FAQs

Your news questions, answered

Have more questions? We love your curiosity, reach out to our team.

Reach out

InReality

InReality

News: Get certainty on content

Broadcast with confidence

We know the full history of content is incredibly important. That's why we also provide an audit trail of the content and it's ingestion.

Your team can see exactly how it got to them and what has happened to it along the way.

Verified content, providing confidence and clarity, all in one.