Receive only real content from your audience.
Sign this content and everything your create so your audience know it's real. Building trust and transparency.

Source: The Reuters Institute’s Digital News Report 2023
Receive real content from your audience. InReality sits quietly at your point of ingestion, ensuring content is authentic.
Sign content with C2PA and secure it before publishing. Supporting ayour audience to know it is authentic, glass to glass.
InReality sits at the point of ingestion when you receive content from your audience, photojournalists or even anonymous tipsters.
Either by webpage upload or in app capture, InReality sits within your existing ingestion channels. Checking content and noticing when fake content is uploaded, gently nudging the user to submit authentic content.
By nudging the user to upload the original content, InReality provides the highest quality content to your editorial team.



After ingestion, the content is signed using C2PA and secured. The photo passport gives the full verification analysis. Including key verified metadata content such as time captured, location and who captured it.
This tool can either an integration into your existing MAM or a standalone MAM to view the content. It can then be downloaded or shared to other systems.
We know the full history of content is incredibly important. That's why we also provide an audit trail of the content.
Your team can see exactly how it got to them and what has happened to it along the way. No need for AI detection or OSINT investigations.
Verifiable authentic content, providing confidence and clarity, all in one.


Sign the content you create, allowing you audience to independently verify its authenticity. Whether it's going to another news organisation or out to your audience.
InReality signs your content, whether photos, videos or live video feeds, using C2PA and CAWG to cryptographically sign content. We also place a security layer around the signature. This allows your audience to understand who created it. Traceability and provenance is proven.
Authenticity information is easily seen and verified by your news customers or end audience. Bringing trust and transparency.
Recorded video
Photo
Live video
Audio
Stand out as a trusted source in the age of a changing news landscape
Investigations are exponentially quicker with InReality, since we already do the analysis
Receive trusted content directly from your audience
From thinking to knowing content is real, broadcast with confidence
Sits quietly in current ingestion, and production workflows, or a standalone solution
NEWS FOCus
At InReality we sign real content so anyone can verify its authencity
FAQs
InReality sits at the point of ingestion, sitting in the background of whichever platform your audience submits content to you through
A thorough analysis of the content submitted. Giving a view of whether the content is authentic or not, together with other key data points
Yes, you can, and we are members of C2PA. InReality provides a security layer to the C2PA data and also includes identity data. Proving both the content is real and who created it, and also stopping it from being manipulated or edited without you knowing.
We integrate into your MAM system, tracking and recording any changes to the content. InReality is sitting in the background maintaining authenticity.
Your audience sees a small verification signal, such as a icon or written overview of the authentication of the content.
Have more questions? We love your curiosity, reach out to our team.