InReality

Verifying reality in the age of AI

We increasingly can't tell what's real or not online

The line between real and fake is disappearing, and we're already seeing the effects. AI generated content can cause fraud and misinformation.

Detection of AI content is going to be no longer possible. AI generation is simply becoming too good.

Instead of trying to detect what's fake, we digitally sign real content, allowing it to be verified by others

Truly bringing back the line between real and fake

We're tackling the issue a different way

How it works

Key content information (for instance the metadata) is signed and secured

Our system stores the signature

The signature follows the content and tracks any edits

The signature is visible to the end viewer

We digitally sign real content at the point of capture or upload

Graphic of information provided about the photo by InReality

Graphic of others viewing photo as certified by InReality

Delivering REAL news content

Real content being shared with news platforms is signed by InReality. We tell you if it's real, manipulated or fake. The signature travels with the content and can be easily verified by editing teams and seen by viewers.

Bringing trusted content to news platforms rapidly - allowing you to stand out in a news landscape grappling with challenges of misinformation and increasing popularity of alternative media.

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